Our city is consistently referred to as one of the world’s most liveable. elm’s location, beside the renowned St Kilda Road boulevard, on a site that was home to one of Melbourne’s great television icons, epitomises what both visitors and Melbournians love about the City.

To realise our vision for elm Fridcorp has collaborated with three of Australia’s leading design teams; architects Elenberg Fraser, interior designers Hecker Phelan & Guthrie and landscape architect Jack Merlo, each helping to position elm at the forefront of progressive design via their well loved and respected signature styles.

Our focus is on creating intelligent developments in prime locations, each ingeniously married to its environment. Our spaces have personality, intelligence and beauty that resonate with today’s lifestyle. elm will be no exception.

Paul Fridman